Category Archives: WayPoint Analytics

118. Financial Blind-Spots of Most Distributors

What Do Line-Item Profit Analytics Reveal?

Waypoint Analytics is the only cloud-service firm that offers distributors an array of tools based on a Line-Item, Cost-To-Serve (CTS) model, and a calculation engine. The firm has, over its 10-year existence, created CTS models for well over 100 distributors in over 50 different channels. The aggregate stats for this pool of progressive distributors are startling: Continue reading 118. Financial Blind-Spots of Most Distributors

117. Customer Centricity Quiz

How Customer-Centric Is Your Firm (Branch)?

Amazon’s mission: be the “Earth’s most customer-centric company”. And, they increasingly are!  Your firm can grow faster and more profitably through next-level, customer centricity.  How? Make sure all employees can answer and act on the following questions. Continue reading 117. Customer Centricity Quiz

116. Three Steps To Winning At Cloud Ecommerce in 2021

Future-Shock Cloud Ecommerce is Here

In 2018, well over $100B will be spent on digital cloud ecommerce capabilities. Even the large public distributors are spending 10’s of millions on upgrading digital-selling capabilities.

The telecommunications companies have started, in parallel, a race to build out 5G wireless bandwidth starting in major cities. By 2021, Best B2B customers in top 50 cities will… Continue reading 116. Three Steps To Winning At Cloud Ecommerce in 2021

115. Selling Millennial – B2B, Self-Serve, Digital Buyers

Millennials? Digital-Buying Preferences?

Millennials are presently: 20-36 years old; involved in 85% of B2B purchases; the final buying authority 35% of the time, and will be growing past 50% by 2020. Their Amazon (AMZ) phone app is (statistically) their most valued and frequently used. They want their Amazon B2C buying experience at the office. AMZ owns your Next Generation Customers (NGCs)

Reps, Distributors, Master Wholesalers, Manufacturers: will you ally to be first with solutions for your NGCs needs?   Continue reading 115. Selling Millennial – B2B, Self-Serve, Digital Buyers

114. Reviews on Best Distributor Web Sites: MSC Industrial, Crescent Electric, Essendant, Hajoca, et. al.

Must-Read Blog Series

Go to this link for an article on MSC Industrial and Crescent Electric:

digitalcommerce360.com

Pay attention to the specific features, benefits and design guidelines that are reported. Consider doing the same for the reviews for: Essendant’s (8/9); Hajoca’s (8/28); Cardinal Health’s (8/31); Univar’s (7/30); and Blair Candy (7/25: small-firm story!) Continue reading 114. Reviews on Best Distributor Web Sites: MSC Industrial, Crescent Electric, Essendant, Hajoca, et. al.

113. It’s Human Nature to Resist Analytical Opportunities

Moneyball and Astroball Lessons

The book Moneyball was published in 2003. At the time, Major League Baseball (MLB) managers despised it, because the book made them look like old-school ignoramuses. A highly-recommended new take published in July 2018 and titled Astroball, summarizes the league’s transition since 2003.

Here are a few key points from the book: Continue reading 113. It’s Human Nature to Resist Analytical Opportunities