Short answer: go to her website at NextLeveliMedia.com. Long answer: I met Susan over ten years ago and have been watching her digital successes for distributors ever since. Her new book is a how-to, roadmap for creating effective, New-Normal, digital capabilities.
Continue reading 245. Forthcoming Book on: Distributor Digital Sales & Marketing
What are the backstories, and what do they have to do with distributors?
Most “merchant” distributors cannot answer this question effectively. So, they fear the unknown, economic boundaries for:
Continue reading 229. Distributors Create a 3PL, Systems Division
At Mckinsey.com, take a look at their 11/23/20 “Insight” entitled: “When Will the Covid-19 Pandemic End?” Given the recent vaccine news, their back-to-new-normal date is one year out – 11/21 – along with other less-probable-scenario dates. By 11/21, what new business-models must distributors have in place considering these…
Around 1870 someone in the insurance industry realized that: selling new policies (hunting) required a lot of rejection. But, collecting monthly premiums on sold policies was easy maintenance (farming) and eventually took up all of rep’s time. No more hunting!
Solution? Split the functions. Then, hire different types for different pay.
Continue reading 214. Farmers, Hunters, Challengers, and Killer-Teams for Gazelles
“The race is not always to the swift…. but that is the way to bet.”
Ecclesiastes, et.al.
Sales are pandemically down for many types of distributors. Two counter strategies are: