Category Archives: Core Renewal

250. Rethink Your Business Assumptions and Models

Change With Your Key Partners’ Digital Desires

Barcodes sparked major, model-changes in the ‘80s for both drug and grocery distributors. Regular-calling reps gave way to: sole-supply, integrated, automated, replenishment systems. And, many extra services were unbundle for fees. 95% of the existing distributors didn’t change and disappeared. This model has since spread into other channels, especially with repetitive commodity buying.

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246. Your “Customer Personas”

Forthcoming Book Nails “Customer Personas” for Distributors

This is my second blog inspired by Susan Merlo’s insightful, forthcoming book on: Digital Sales and Marketing for Distributors. Do: check out my last blog and Susan’s website where you can register for notification of the books release.

And, for generic background information on “customer persona”, see Wikipedia.

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228. Disrupt Your Own Business and Selling Models in 2021

Survey: 80% of McKinsey Clients Fret Business-Model Risk

So much for global-2000 CEOs. What are distributor CEOs thinking?    

  1. What percent of distributors – with commissioned, field-sales reps- have business-model worries?
  2. What percent believe the results (from multiple surveys) that: a majority of millennial B2B buyers don’t want regular sales calls; or, to pay for them in higher prices?  
  3. How many CEOs are “well-informed” about their key suppliers’ plans for: digital engagement of end-user customers along with new, omnichannel journeys for them?
  4. What are the dis- and re-intermediation realities of suppliers’ digital plans?

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227. In 2021, do the Numbers, Strategy and Catalytic

Beginning of the year Planning Questions:

Does your firm set target “numbers”: budgets and financial, in the form of “stretch” goals?

  1. If so, what will you do differently to fill the stretch gap? And, any specifics for digital transformation necessities?
  2. Will your “strategy changes” threaten the status quo? Or,
  3. Will they fine-tune what you know and have been doing?
  4. Will debates be only about choosing and prioritizing the type of lipstick or dresses to put on the same old activity bundle?
  5. Has this process achieved stretch goals in each of the past five years?

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