This is my third blog inspired by Susan Merlo’s insightful, forthcoming book on: Digital Sales and Marketing for Distributors. Do check out my last two blogs, Susan’s website and register for notification of the books release at – nextlevelimedia.com/book-coming-soon.
Continue reading 247. Miss Communicating To Your Best (Target) Customers?
Short answer: go to her website at NextLeveliMedia.com. Long answer: I met Susan over ten years ago and have been watching her digital successes for distributors ever since. Her new book is a how-to, roadmap for creating effective, New-Normal, digital capabilities.
Continue reading 245. Forthcoming Book on: Distributor Digital Sales & Marketing
Never has a balanced, global economy been shut down for a year. Then: rebooted with massive, blunt, stimulus and Build-Better funds. It will take months for the supply-and-demand for both products and labor to rebalance. And, then into what New Normal?
Never has a global, just-in-time, balanced economy been shut down by a pandemic. Then, rebooted with:
ABC Supply subscribed to Waypoint Analytics’ distributor cloud service – in mid ’18. The owners saw the upside potential of (customer and SKU) net-profit analytics. But, the CFO and VP of Sales felt the new insight threatened their traditional beliefs.
Continue reading 242. Distributor Case: Best Analytics + Courage = All Win
This is the 5th and last blog in a series that riffs off of chapters from: “Behemoth: Amazon Rising” by Robin Gaster. In “Chapter 7: Amazon Innovates”, Gaster does a superb job of summarizing how Amazon is innovating at an escalating (more than we can imagine) rate.
Continue reading 241. Amazon’s Burgeoning Challenge To Legacy Channels