Invasion of Better Clone SKUs for Less
Retail “hard discounters” (HDs: Aldi, Lidl and Trader Joe’s) and Amazon have attacked B2C factory brands in the past 18 months. In 2017, the HDs announced big expansion plans for the US, while Amazon ramped up their B2C private-label-clone SKUs. Then, in October (’18), AMZ quietly announced their “brand accelerator program”. Prediction: this program will spark the creation of new B2B clone products on Amazon.
The Clone Formula: Equal or Better Quality For 50% Less
Continue reading 128. Brand Power-Shift To Your Service-Value Solutions