246. Your “Customer Personas”

Forthcoming Book Nails “Customer Personas” for Distributors

This is my second blog inspired by Susan Merlo’s insightful, forthcoming book on: Digital Sales and Marketing for Distributors. Do: check out my last blog and Susan’s website where you can register for notification of the books release.

And, for generic background information on “customer persona”, see Wikipedia.

Continue reading 246. Your “Customer Personas”

243. Supply-Chain, “Bull-Whip” Management

Product, Supply-Demand Chaos is Upon Us

Never has a global, just-in-time, balanced economy been shut down by a pandemic. Then, rebooted with:

  1. Massive “quantitative easing” by all central banks
  2. Political, New-Deal-2 stimulus cash to voters and lobbying industries.
  3. With on-going, escalating trade-wars and supply-chain reshoring.

Continue reading 243. Supply-Chain, “Bull-Whip” Management