This is my third blog inspired by Susan Merlo’s insightful, forthcoming book on: Digital Sales and Marketing for Distributors. Do check out my last two blogs, Susan’s website and register for notification of the books release at – nextlevelimedia.com/book-coming-soon.
Continue reading 247. Miss Communicating To Your Best (Target) Customers?
This is my second blog inspired by Susan Merlo’s insightful, forthcoming book on: Digital Sales and Marketing for Distributors. Do: check out my last blog and Susan’s website where you can register for notification of the books release.
And, for generic background information on “customer persona”, see Wikipedia.
Short answer: go to her website at NextLeveliMedia.com. Long answer: I met Susan over ten years ago and have been watching her digital successes for distributors ever since. Her new book is a how-to, roadmap for creating effective, New-Normal, digital capabilities.
Continue reading 245. Forthcoming Book on: Distributor Digital Sales & Marketing
Never has a balanced, global economy been shut down for a year. Then: rebooted with massive, blunt, stimulus and Build-Better funds. It will take months for the supply-and-demand for both products and labor to rebalance. And, then into what New Normal?
Never has a global, just-in-time, balanced economy been shut down by a pandemic. Then, rebooted with:
ABC Supply subscribed to Waypoint Analytics’ distributor cloud service – in mid ’18. The owners saw the upside potential of (customer and SKU) net-profit analytics. But, the CFO and VP of Sales felt the new insight threatened their traditional beliefs.
Continue reading 242. Distributor Case: Best Analytics + Courage = All Win