Category Archives: WayPoint Analytics

178. 2020 Sales Force Plans/Questions (B*)

Selling-Model Stress Fractures?

Recent surveys find that next-gen, B2B, digital-first buyers want only-scheduled-as-needed sales rep calls. They prefer, initially, maximum e-information and real-time e-support: 24/7/365. And, texts about real issues are preferred over “how’s-it-going”, outbound phone calls. Continue reading 178. 2020 Sales Force Plans/Questions (B*)

177. Scary Strategic Questions for 2020 (A)*

The Usual Drill and What Breakthrough-Insight Experiments?

Calendar-year distributors: what’s your planning routine for 2020? Is it forecasts, goal setting and budgets, to beat last year by trying harder? Plus, what big-new-competitive-advantage experiments will you be trying? If you aren’t planning something a bit scary, then you are doing same old stuff in new clothes to get fading results. Continue reading 177. Scary Strategic Questions for 2020 (A)*

The Usual Drill and What Breakthrough-Insight Experiments?

Calendar-year distributors: what’s your planning routine for 2020? Is it forecasts, goal setting and budgets, to beat last year by trying harder? Plus, what big-new-competitive-advantage experiments will you be trying? If you aren’t planning something a bit scary, then you are doing same old stuff in new clothes to get fading results. Continue reading 177. Scary Strategic Questions for 2020 (A)*

176. Distributor Puts Amazon’s 14 Principles to Work

Principles for Innovating

Google: Amazon’s 14 Leadership Principles”. Here’s how a distributor put them to work.

Principle #1 (P#1); “Customer Obsession”

(CEO speaking): We subscribe to a customer/SKU, net-profit analytics service. We were initially shocked by the net-profit winners and losers. But, if we were going to reinvent service-value in a Frugal (P#10) way, we should start obsessing about our most net-profitable customers and customer niches. Continue reading 176. Distributor Puts Amazon’s 14 Principles to Work

175. Melting-Unicorn Wisdom for Distributors

Unicorn Melt-Downs?

Valuations for WeWork, Uber, Blue Apron, etc. have been tanking. They all prove that a company’s business service-cost model can’t spend more costs on a unit of activity than the unit’s margin-dollar content, and then make it up on volume.    

The same economic reality hit many retail dotcoms back in 2000. Remember eToys? In ’99, they were averaging $20 in margin per order while spending an all-in cost of $300 per order for fulfillment.

Continue reading 175. Melting-Unicorn Wisdom for Distributors