Category Archives: Index

112. Investment News for Winning at Cloud Ecommerce in 2021

Who Will Control Millennial Buyers’ Clickstream In 2021?

Millennials are now: 19-36; glued to their smartphones; overwhelmingly Amazon Prime Members; and rating their Amazon App as most valuable and frequently used.

They want their Amazon B2C shopping experience on the job. 73% of all present, B2B buying decisions involve a millennial. 33% of final purchasing decisions are made by a millennial (and climbing!).

Whoever controls Millennials’ digital shopping journeys in 2021 can capture and monetize their clickstream data. Will all verticals that sell anything to Millennials be paying advertising fees to AMZ? Recent news suggests: not without a battle for eyes.    Continue reading 112. Investment News for Winning at Cloud Ecommerce in 2021

111. Re-Tune Your Vision, Strategy, Analytics, and Culture

Problem: Most Distributors Can’t Do Needle-Moving Change

B2B Cloud Commerce will be shaking business models in most channels by 2021. But, many distributors can only fine tune their past. Why? Check the fuzz factor on these four vitals: vision; strategy; innovation metrics; and can-do culture.

A Vision That Engages All Employees (and Stakeholder Groups)

What would employees think if you told them that: Continue reading 111. Re-Tune Your Vision, Strategy, Analytics, and Culture

110. Know and Partner Your Top 2% Highest Profit Value Accounts

Big-Accounts Range Widely in Net Profitability

Distributors! When you rank your customers by net-profitability, and then keep segmenting, you can find some amazing facts:

    • Pareto’s law applies to big accounts, but only for margin dollars, not for profits! The biggest 20% of companies will contribute around 80% of gross-margin dollars.
    • Only a third of the big accounts are net-profitable, and they range from amazingly so to modestly so.
    • The middle third will be around break-even before deducting sales commissions and modest losers after deducting commissions.
  • The bottom third are losers before commissions due to excessive activity costs for, usually for small-dollar picks and orders
  • A few may be shockingly unprofitable.

Continue reading 110. Know and Partner Your Top 2% Highest Profit Value Accounts

109. Astroball: Taking Lessons from the Analytical Champs

Baseball’s Begrudging Adoption of Analytics

Since the book Moneyball was published in 2003, all professional sports have embraced analytics, but none more than baseball.

Baseball executives initially hated the book Moneyball because it made them look incompetent. Then, one-by-one teams started to experiment with analytics; in particular, two teams with new owners who had gotten rich using analytics elsewhere. Continue reading 109. Astroball: Taking Lessons from the Analytical Champs

108. Amazon Business Has a Secret Plan

Distracting Stats v Strategic Profit Intent

Amazon is secretive, even deceptive. For instance, it trumpets amazing stats in press releases that can distract us from seeing their strategic goals. Maybe this is part of the plan. Why spark early competitive responses?

Consider AMZ-Biz. The last official numbers we saw for sales, resellers, and buyers were at year-end 2016. Wouldn’t you brag on growing 20% per month?

So what final profit streams is AMZ-Biz envisioning? How about fees from: Continue reading 108. Amazon Business Has a Secret Plan

107. Friends, Your Input Please. One-Day Fall Seminar Series


I will start conducting one-day seminars in larger cities in North America this fall. The working title: “Analytics for Defending Against, Partnering, and Out-Niching Amazon”.

The content is radical. Download the seminar summary for the full story, including:

  1. An “Overview”
  2. Who should attend and what you’ll learn and (hopefully) act on
  3. How your distributor affiliation groups, trade associations, buying groups, ERP vendors – can become co-sponsors to earn their constituents a discount from an already affordable fee
  4. A summary of my AMZ-oriented blogs to spark team discussions
Get the summary here:
Grand Summary of Fall Seminar Series


Already booked due to local co-sponsor support:

  1. St. Louis on 10/16 with St. Louis University’s Center for Supply Chain Management as a co-sponsor and host for the presentation.
  2. Montreal on 11/5
  3. Toronto on 11/7

Other Prospective Cities: Chicago, Boston, NYC/N. NJ, Philadelphia, Washington DC, Atlanta, Dallas, Denver, LA, San Francisco, Seattle/Tacoma. And, wherever else enough bottom-up interest may arise.


  1. Email me your interest. On a 1 to 5 scale: 1 is “No Way. AMZ is a fad.”; 3 “Maybe” and 5 “Will be there”.
  2. If not a “5”, any changes to boost interest to assure your attendance?
  3. Alert your affiliation group about being a co-sponsor. I will be contacting many directly too.
  4. If you are in one of the target cities, can you suggest a best logistical place to run an 8am to 4pm seminar?
  5. If you would like the seminar to run in your unlisted city (or sponsor your own private seminar), be in touch to brainstorm on making that possible.
  6. I’m also amenable to doing one-hour, highlights, free webinars for affiliation groups.

The St. Louis University (SLU) Model In Other Cities?

From previous experiments at SLU, the Supply Chain Center discovered that by hosting this seminar:

  1. Their MBA students can attend all or part of the seminar for free and network with distributors for consulting/employment opportunities.
  2. Attending companies get exposed to the Center’s offerings.
  3. The Center can invite their own community supporters for a 50% discount (as a co-sponsor): a good outreach benefit.

If any readers have a hometown MBA/Supply Chain, university connection that could be a co-sponsor like SLU, please request an e-introduction of your SC Head to SLU’s Center Head: Cindy Mebruer.

Here’s hoping I’ll see you this fall and into next year for a provocative educational experience!


Bruce Merrifield