“As we know, there are known knowns; there are things we know we know. … But there are also unknown unknowns—the ones we don’t know we don’t know”. Donald Rumsfeld (2-12-02)
The media ridiculed Rumsfeld’s quote in ’02. Today? As the global economy tries to reboot with sledgehammer “help” from both governments and central banks, surprise snafus are the New Normal.
Continue reading 248. Time to List Your: Known-Knowns to Unknown-Unknowns
This is my third blog inspired by Susan Merlo’s insightful, forthcoming book on: Digital Sales and Marketing for Distributors. Do check out my last two blogs, Susan’s website and register for notification of the books release at – nextlevelimedia.com/book-coming-soon.
Continue reading 247. Miss Communicating To Your Best (Target) Customers?
This is my second blog inspired by Susan Merlo’s insightful, forthcoming book on: Digital Sales and Marketing for Distributors. Do: check out my last blog and Susan’s website where you can register for notification of the books release.
And, for generic background information on “customer persona”, see Wikipedia.
Short answer: go to her website at NextLeveliMedia.com. Long answer: I met Susan over ten years ago and have been watching her digital successes for distributors ever since. Her new book is a how-to, roadmap for creating effective, New-Normal, digital capabilities.
Continue reading 245. Forthcoming Book on: Distributor Digital Sales & Marketing