Two Digital Selling Tool Paths
Here are two contrasting case studies. Which one is a focused, profitable-growth strategy?
Continue reading 164. Cool Digital Tools Aren’t A Profit-Growth StrategyGoogle and read – “The Astros are Major League Baseball’s Happy Place” – an (8/16/19) NY Times article. Or, reflect on these out-take quotes:
Continue reading 163. Become A Happy, Winning CompanyMany big-time jocks have personal coaches and analytics services. (Coaches for executives use 360-feedback surveys).
Most pro sports teams now invest in high-speed video, stats, and development coaches – for all players. Veteran starters with contracts often decline the help (why mess with success?), but rookies (and little leaguers) are devouring video-based analysis. The underlying goal is fast-as-possible “mastery”.
Continue reading 162. Your Coach for Mastering E-Skills?Today: digital disruptors are attacking most industries. In ’95, a few startups invaded easiest B2C product categories with their own homemade digital tools. Today, raiders are targeting every “buying-journey experience” with off-the-shelf digital tools from cloud providers. Barriers to buying-journey innovation have fallen for both startups and your firm.
Continue reading 161. How Digital Disruptors (Will) Skim Distributor SalesRead the rave reviews for this just-out book at Amazon. Baseball fans will love it. Non-fans, who are trying to “upskill or re-skill” employees, can glean value by skimming it.
“MVP” details the third phase of the analytics revolution sweeping pro baseball. In Phase-One (detailed in “Moneyball”), teams used analytics to draft and trade under-valued players. Others got wise, copied and zeroed out that edge.
Continue reading 160. Baseball’s Player-Development Analytics v. Yours