Two Digital Selling Tool Paths
- Invest in better digital selling tools for all customers to (hopefully) use.
- Visit your most net-profitable customers to identify their buying journey pain-points to remove with digital solutions.
Here are two contrasting
case studies. Which one is a focused, profitable-growth strategy?
Continue reading 164. Cool Digital Tools Aren’t A Profit-Growth Strategy
A “BE-LIKE-THESE-GUYS” ARTICLE
Google and read – “The Astros are Major League Baseball’s
Happy Place” – an (8/16/19) NY Times article. Or, reflect on these out-take
Continue reading 163. Become A Happy, Winning Company
THE AMBITIOUS HAVE COACHES!
Many big-time jocks have personal coaches and analytics
services. (Coaches for executives use 360-feedback surveys).
Most pro sports teams now invest in high-speed video, stats,
and development coaches – for all players. Veteran starters with contracts often
decline the help (why mess with success?), but rookies (and little leaguers)
are devouring video-based analysis. The underlying goal is fast-as-possible
Continue reading 162. Your Coach for Mastering E-Skills?
Digital-Disruptors are Multiplying!
Today: digital disruptors are attacking most industries. In
’95, a few startups invaded easiest B2C product categories with their own
homemade digital tools. Today, raiders are targeting every “buying-journey experience”
with off-the-shelf digital tools from cloud providers. Barriers to buying-journey
innovation have fallen for both startups and your firm.
Continue reading 161. How Digital Disruptors (Will) Skim Distributor Sales
New Book: The MVP Machine
Read the rave reviews for this just-out book at Amazon. Baseball
fans will love it. Non-fans, who are trying to “upskill or re-skill” employees,
can glean value by skimming it.
“MVP” details the third phase of the analytics revolution
sweeping pro baseball. In Phase-One (detailed in “Moneyball”), teams used analytics
to draft and trade under-valued players. Others got wise, copied and zeroed out
Continue reading 160. Baseball’s Player-Development Analytics v. Yours