“SERVICE IS VITAL; OURS IS GOOD!”
Most distributors know/believe this phrase. But, are you living in Lake Woebegone where everyone is above average? We all practice some degree of the “self-enhancement bias”. It’s good for our species’ happiness, sanity and survival.
But, if competitors have “good service” too, what’s the tie-breaker? Isn’t it meeting a “price”? Then, won’t you get commodity returns, and struggle to attract and keep new young talent?
Continue reading 155. Your Lake-Woebegone Service Value