Category Archives: Service Value Innovation Guidelines

90. Pink Kit Kats v. Niche Domination

Distribution Industry Sales, Distribution Strategy, Index, Service Value Innovation Guidelines, WayPoint Analytics

On January 18, 2018, after 10 years of development, Nestlé rolled out Ruby chocolate KitKats in Korea and Japan, just in time for Valentine’s day. The pink KitKat, made from the Ruby cocoa bean, will make premium a line that has hundreds of flavors, including green tea and strawberry.

Asian distributors will race to be the first to market with the pink KitKat, but will greater consumption of the KitKat line result? What sustainable edge and profits will distributors get from Nestlé’s promotional bribes and intensive distribution policy?

In 2018, how many U.S. distributors, across channels, will be also racing to market with new micro-niche products within non-exclusive lines? And, for what sustainable gains? Continue reading 90. Pink Kit Kats v. Niche Domination →

37. Service Value Innovation Guidelines

Index, Service Value Innovation Guidelines

Are you distributing commodities? Then, wrap them in the best – not “good’ – service. For fresh ideas on – defining, achieving and selling – truly best service value: