Data from the past 15 years of trade association PAR reports show 90% of distributors have averaged poor pre-tax returns on total assets (ROTA). Furthermore, the same top 5% distributors average 3-4 times the returns of the bottom 90%. Probably, same channel, same commodities, just much better results. This is a Commodity-Hell Mindset.
But, the bottom 90% aren’t slackers. We can assume these participants are:
- Smart, conscientious, persistent and at least somewhat ambitious. Otherwise, why would they keep filling out the PAR surveys?
- Best Practice seekers (at least from a financial-management perspective)
- Members of the associations that sponsor the surveys, so presumably staying channel savvy
- Members of a buying group (if channel appropriate) to remain efficient
Continue reading 49. Breaking Out of a Commodity-Hell Mindset