Are your 2016 Sales-Growth Plans guided by some of these unspoken, dated assumptions?
- All expenses are fixed (for the time being).
- Incremental, new sales and Gross Margin Dollars (GM$s) (less some commissions) flow through to profits and earn more rebates at year end. Carpe economies of scale!
- To get more sales, get more reps to make more calls on more accounts with selling scripts for products from “key suppliers”.
Why Are Macro and Micro Numbers Flashing Red?