Friends,
Find below a fun, insightful and right-on body of advice from Bill Wade. Bill is a career consultant, operator and writer for (most narrowly) the heavy-duty-truck parts and automotive parts channels. Known him for years. (Personal bias alert.) He is an excellent value-added editor of my stuff and others.
We are all in for tough times, but your competitors will really suffer if not disappear, IF you execute on Bill’s advice.
Onward!
Bruce
C-19 challenges are currently all-consuming. But, e-trends continue to accelerate in the background.
How will these e-factors converge in 30+ months (January 1st, 2023)?
Continue reading 194. Seeing and Winning at: “Cloud eCommerce 2023”
C-19 disruptions are all-consuming for CEOs. All are working long, stressful hours doing whack-a-mole heroics with empathy for the most-hard-hit.
But, the working-from-home crowd including – many of our customers’ buyers; our sales reps; and cautious seniors – are enjoying new-to-them, digital experiences.
Besides the C-19 crisis, what is your digital transformation plan for 2023? Amazon, Home Depot, etc. are investing massively to digitally disrupt traditional B2B distribution channels. How can both brands and distributors change their models at three levels – channel, business and selling – to both survive C-19 and have the wherewithal to win at Cloud eCommerce ’23?
What won’t work? Cutting costs across the board and pursuing old-beliefs harder.
Most distributors (and all major drug manufacturers) have asked field reps not to make regular field sales calls. Instead: “use the phone and interactive e-tools to serve your accounts”.
Continue reading 191. FIELD REPS! ARE YOU WASTING THIS C-19 CRISIS?