Category Archives: Index

251. Distributors’ Financial-Management Blind Spots

The 2nd in a series of blogs on: “Rethinking Business Assumptions and Models”

The Origins of Financial (Beliefs) Management   

Financial reporting for business has been complexifying (and increasing in cost) since 1494 when: double-entry-accounting and the balance sheet were invented. Since we swim in financial numbers, it’s the language of business and blinds us to believing in and using other insightful analytics.

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250. Rethink Your Business Assumptions and Models

Change With Your Key Partners’ Digital Desires

Barcodes sparked major, model-changes in the ‘80s for both drug and grocery distributors. Regular-calling reps gave way to: sole-supply, integrated, automated, replenishment systems. And, many extra services were unbundle for fees. 95% of the existing distributors didn’t change and disappeared. This model has since spread into other channels, especially with repetitive commodity buying.

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249. Rethink “Digital” with Customer Advisory Boards (CABs)

My CABs Changed My Distributorship

In the early ‘80’s, I bought a multi-location, contractor-supply distributor. The employees were panicked about the new owner from outside the industry. But, thanks to CABs, we all won big.

I did a customer-profitability, ranking report. Sorted best customers into segments. Ranked the segments by net-profits. Then, visited five, most-progressive-and-ambitious customers in our best segment. Together, we redefined “service excellence” by 8 metrics. My employees got stoked to achieve perfect service. We proceeded to dominate one target-niche after another. We stole only the most, net-profitable (and growing) customers from our unfocused competitors.

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248. Time to List Your: Known-Knowns to Unknown-Unknowns

“As we know, there are known knowns; there are things we know we know. … But there are also unknown unknowns—the ones we don’t know we don’t know”.     Donald Rumsfeld (2-12-02)

From Ridicule to Daily Realities  

The media ridiculed Rumsfeld’s quote in ’02. Today? As the global economy tries to reboot with sledgehammer “help” from both governments and central banks, surprise snafus are the New Normal.

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247. Miss Communicating To Your Best (Target) Customers?

Forthcoming Book for Distributors

This is my third blog inspired by Susan Merlo’s insightful, forthcoming book on: Digital Sales and Marketing for Distributors. Do check out my last two blogs, Susan’s website and register for notification of the books release at – nextlevelimedia.com/book-coming-soon.

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