Who is Susan Merlo, the Author?
Short answer: go to her website at NextLeveliMedia.com. Long answer: I met Susan over ten years ago and have been watching her digital successes for distributors ever since. Her new book is a how-to, roadmap for creating effective, New-Normal, digital capabilities.
Continue reading 245. Forthcoming Book on: Distributor Digital Sales & Marketing
Two stories from the ’20 –’21 NFL season:
- The startling, performance improvement in the Buffalo Bill’s quarterback, Josh Allen.
- And, why did punts per game per team dropped to an all-time low of 3.7?
What are the backstories, and what do they have to do with distributors?
Continue reading 231. Pro Football Lessons for Distributors
Why Do Distributors Economically Exist?
Most “merchant” distributors cannot answer this question effectively. So, they fear the unknown, economic boundaries for:
- Suppliers selling more customers direct.
- Suppliers selling (partial) lines through Amazon.
- Integrated Supply distributors taking over their biggest accounts.
- Digital disruptors stealing both spot and big, commodity orders with lower prices.
Continue reading 229. Distributors Create a 3PL, Systems Division
Mask-Free, Likely Date: November ’21!
At Mckinsey.com, take a look at their 11/23/20 “Insight” entitled: “When Will the Covid-19 Pandemic End?” Given the recent vaccine news, their back-to-new-normal date is one year out – 11/21 – along with other less-probable-scenario dates. By 11/21, what new business-models must distributors have in place considering these…
Continue reading 225. New Business-Models for Post-Corona?
Farmers and Hunters?
Around 1870 someone in the insurance industry realized that: selling new policies (hunting) required a lot of rejection. But, collecting monthly premiums on sold policies was easy maintenance (farming) and eventually took up all of rep’s time. No more hunting!
Solution? Split the functions. Then, hire different types for different pay.
Continue reading 214. Farmers, Hunters, Challengers, and Killer-Teams for Gazelles
“The race is not always to the swift…. but that is the way to bet.”
Pandemic Sales-Hit? Scramble or Hyper-Focus?
Sales are pandemically down for many types of distributors. Two counter strategies are:
Continue reading 209. Time For High-Leverage Selling