Do you know who your year-over-year big profit swing accounts are? Here are some steps you can take to find your big profit swing customers in distribution. You may be shocked, but make small bets on them in 2017, and you might just get lucky.
- Create a cost-to-serve model to compute customer net-profitability
- Have two full years of history
- For each account, subtract the profits (or losses) from two years ago from this past year
- Rank all customers in distribution by the profit difference from highest positive gain to biggest negative loss (see the easy, how-to answer at the end!)
Typical Case Revelations
A $50MM distributor just closed its fiscal 2016 year with sales up 6% and profits 10% over 2015. Profit margin improved from 3.5% to 3.8%. They beat local and channel/industry growth rates by a few points.
Continue reading 44. Make Your Own Luck with Big Profit Swing Customers in Distribution