McKinsey consulting cranks out lots of quality business research. I noticed that their “Top 10 Insights of 2017” blog has three interrelated themes: successful companies have effective CEOs, are creating innovative cultures and are becoming digitally effective enterprises.
Reduce generalities and create your action scripts
Generalized advice can ring true, but what vision do you want to share with your employees tomorrow? How will you package your unique and best opportunities into an enthralling plan? CEOs must at least:
- Define the uncomfortable truths about the business in concrete terms based on data
Offer a vision that will benefit all stakeholder groups, What’s in it for We!
Shrink the vision to discrete plans (or scripts) that everyone can understand and not fear
- Create sustainable levels of urgency and action, while steadily cheering and publicizing every small win