The giants of the industry are announcing sales figures ranging from flat to down, to fading sales growth in distribution. Further, if any of the economic bubble(s) around the world pop, then sales and profits will be pressured even more. It seems like a good time to innovate. But, how?
Earn a Larger and More Profitable Share of Your Biggest Accounts
You already know that your customers’ most urgent need is to stop profit erosion. Their reflexive solution is to shop for lower prices, which of course leaves you on the losing end. However, successful businesses are taking some lessons from judo and learning how to harness this customer desire to create a win-win for fading sales growth in distribution.
Continue reading 45. Judo Selling for Fading Sales Growth in Distribution