Monthly Archives: February 2016

18. Re-Think 2016 Sales-Growth Plans

Are your 2016 Sales-Growth Plans guided by some of these unspoken, dated assumptions?

  1. All expenses are fixed (for the time being).
  2. Incremental, new sales and Gross Margin Dollars (GM$s) (less some commissions) flow through to profits and earn more rebates at year end. Carpe economies of scale!
  3. To get more sales, get more reps to make more calls on more accounts with selling scripts for products from “key suppliers”.

Why Are Macro and Micro Numbers Flashing Red?

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