Category Archives: Cost-to-Serve Math

219. The Needs For Speed Vary By Customer Niche

In General: Sooner is Better

When buying a commodity – with all factors being equal – quicker delivery or answers win.

Entire business niches have been created/dominated by fastest response (e.g. Dominos Pizzas). The fastest delivery is: already there! Think of – just in case, curated SKUs – stored in special cabinets or vending machines. (Who pays or shares in the cost of both the upfront design solution and inventory investment is negotiable).

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215. When and How Will Channel Reps Resume In-Person Calls?

Questions:

  1. Have you heard yet from an old-school buyer that: “Your competitor’s rep has resumed calls!”
  2. Will that be your alarm for resuming full-on, old-way selling?
  3. Are a few data points from old-school, lonely-buyers good market research?
  4. Has Zoomification increased some buyers “rep avoidance” preferences?
  5. How many – new, two-thumb, millennial, B2B – buyers want routine-calling relationships?
  6. Why not proactively survey key buying influences at most-net-profitable (and faster growing) accounts to find out how they want to resume the buying-selling “relationship”?
  7. What if some want, first: better, digital/virtual interactivity. Then, facetime as requested with someone different than the account’s traditional rep?
  8. Do buyers care about your traditional ways? Or: do they want and will get their new way?
  9. And, will pandemic-stressed customers be looking for ways to “buy better”?

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206. Distributors: Upgrade Your Success Theories

Theory?

Definition: “a theory is a group of linked ideas intended to explain observations. The explanations are based on assumptions.” 

Theories can evolve to explain and predict events ever better or not. Exceptions to the theory (anomalies) should spark new – investigations, tools, metrics, conclusions – that either improve the existing theory or supplant it with a new one.

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